Welcome To My
I operate at the intersection of Business, Technology & Design to create beautiful client experiences that deliver on measurable business goals.
Through assuming roles in Technology, Marketing & Product, I’ve developed a strong focus for leveraging data to define an existing problem followed by working across numerous lines of businesses to build an experience that resolves an identified pain point. I’m not allowed to share the research, work flow or analytical results behind each of these initiatives but below is a curation of screenshots of the projects I’ve contributed towards during my 8 months working with CIBC Digital (All content went live into production for all CIBC clients across Canada on Mobile, Web and ATM channels).
CIBC Smart Account™ (Product Rebranding)
Worked alongside Business & Technology groups to identify and fulfill all Business, Legal, Editorial, Graphics & Technology requirements to rebrand an existing CIBC Cheuqings Account. This exciting re-brand has been implemented across CIBC.com splash pages & Online Banking post-sign on pages. New changes include: a splash page re-design, updated editorial content, legal changes and more.
Previously branded as, “CIBC PremiereService® Account”
CIBC Payment Protector™ Insurance (Product Delivery)
Worked alongside Digital Strategy, Digital Technology and Product Delivery groups to push the online delivery of a Creditor Insurance product thus creating a new, revenue-generating channel for the Bank.